Marketing
Television Advertising
You don’t necessarily need a huge advertising budget to get exposure on television. Whether it conveys your company's image or generates quick response, we'll research your target demographic to determine the most cost effective way to place your ad, locally or nationally, to produce the most return on your investment. Contact us today for more information. If you don’t already have an ad we also provide film and video production. view samples
TV Commercials
Thirty-second commercials are the most common and can be effective for most products and services if placed properly. Sixty-second commercials are most valuable for direct response advertising. Fifteen-second commercials are uncommon, but can be effective for certain type products or services and in tight budget situations.
Infomercials
Thirty-minute infomercials can be great for more reasons than just direct response advertising. They can be useful for any product or service that can be easily demonstrated by creating an interaction that the viewer feels they are taking part in, or they can draw the viewer into a story, keeping them entertained until the full message is delivered. They can can also use celebrity or customer testimonials to gain trust.
Online Marketing
Online marketing can provide a cost effective way to advertise and has become an essential part of every advertising budget. There are a wide variety of methods, however we specialize in the following types.
Social Media
In simple terms, social media describes websites that allow people to exchange user generated content, whether that be news, images, video, or audio. Examples of social media sites are YouTube, Facebook, Twitter, MySpace, and Flickr, however there are many more. Having exposure in the social media arena can increase website traffic, brand awareness, and reputation. It is a valuable tool for research, customer engagement, and marketing.
Pay Per Click
Pay per click (PPC) is a type of internet advertising that is used to draw people to your website from search engines like Google. The advertiser is only charged when someone clicks on their ad, linking the consumer to their website. Playroom Creative has had significant success using this form of advertising for certain type clients.
Banner Advertising
Banner advertising is the method of placing an advertisement on someone else’s web page with the intention of driving traffic to your website. Generally these ads are run on pages that target the specific customer's interests. These can include industry related news and magazine websites, message boards, blogs, and user groups. Recent technology has given the advertiser the ability to customize how and where their ads will appear very specifically, automatically placing ads on pages with certain types of content and products, and in specific geographic areas.
Quick Response (QR) Codes
A quick response, or QR code, is an image similar to a barcode that can be printed on any marketing material you may have such as magazine ads, signs, business cards, even buses. Users with most new camera phones can scan the image and be displayed text, contact information, or open a web page in the phone’s browser.
Print Advertising
We can research your business to determine the best way to market your company in print. We also provide design and printing. view samples
Deliverable Advertising
Types of delivered advertising include business cards, flyers, brochures, magazines, newspapers, phone books, newsletters, coupon books, direct mail, directories, press releases, letterhead, and stationary.
Promotional Products
Type of promotional products include calendars, pens, T-shirts, hats, and coffee mugs.
Outdoor & Trade Show Advertising
Types of outdoor and trade show advertising include banners, signs, posters, billboards, bus benches, vehicles, and kiosks.
Brand Development
Your brand is defined by everything your customer comes in contact with, from the ads, to the employees, to the music they hear when they are placed on hold. Customers have more access to information today than ever before so standing out from your competitors has never been more important. Establishing an effective branding strategy and carrying it out in everything you do will lead to increased profitability and longevity. We can follow through with look of your brand in the production of all your marketing media, such as your website, business cards, letterheads, and advertisements. view samples
Brand Core Values
The development of a branding strategy must begin with identifying the brand's (the business') core values. These are the qualities an organization deems most important like honesty, integrity, excellent communication, and client satisfaction. These values should be evident in every aspect of the business' routine. Though the brand's proposition may change from time to time, the brand's core values should never change.
Brand Research
Another step towards developing a branding strategy is to research the brand's strengths and weaknesses, the competition, and most importantly the target audience. Research can also include the brand's industry, history, and potential growth.
Brand Proposition
The brand's proposition is a promise. It states that if you use our products or service, we promise that this or that will occur. The brand's promise is easy to understand, engaging, unique, relevant to the target audience, and consistent.
Realtor Services
We offer certain services specifically to realtors. Our complete realtor package includes all of the following services.
Personal YouTube Channel
We will create you your own personal YouTube channel that can be used in conjunction with, or seperatly from, your current website or online advertising method. This channel can include high quality videos of all your properties, your own video messages, and customer testimonials. The channel or individual properties can be accesed via a link in your email or website, printed link or QR code (described below) on your property flyer, or video window on your current website. Potential customers can also view your property by simply typing in the street address on Google.
Property Videos
We produce high quality property videos using professional equipment and lighting. We have fifteen years experience producing TV commercials so we approach each real estate video the same way. Potential customers can view your property via a clickable link or video window in your email, website, or personal YouTube channel. We will also provide you with a text link and QR code (described below) to print on your property flyer. They can even view your property by simply typing in the street address on Google.
Property Photos
We will provide you with property photos in digital format. You can use them on your property flyer, your website, in your email, and any marketing form you choose.
Quick Response (QR) Codes
A quick response, or QR code, is an image similar to a barcode that can be printed on your property flyer. Users with most new camera phones can scan the image and instantly watch a video of your property on their phone's web browser as they stand outside on the sidewalk.
